The Banking & Payments Show: Swipe Right on Credit Marketing | Sep 19, 2023
Description
• In our “Headlines” segment, we chat about the role of marketing as a revenue generator in banking—specifically, an article we published in August with results from an American Banker Association survey that stated 72% of marketing execs don't believe revenue generation is a part of marketing’s role.
• In “Story by Numbers,” we examine the results of digital campaigns that revolve around credit marketing and the ROI in creating a unified, full-funnel marketing strategy.
• In “Pretend CMO,” our guests have to thread together a multifaceted digital-only marketing campaign and discuss how it attributes ROI to the campaign's different digital channels.
Tune in to the discussion with host Rob Rubin, our analyst Tiffani Montez, and Aundra Thompson, director of product strategy and strategic planning for marketing solutions at TransUnion.
Reports mentioned in this episode:
https://www.insiderintelligence.com/content/banks-view-of-marketing-function-hasn-t-kept-up-with-how-fast-it-s-evolving
https://blog.kitcast.tv/best-bank-ads/
https://viewst.com/15-creative-bank-ads-examples/
https://contentworks.agency/7-banks-winning-at-social-media-in-2022/
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-banking-payments-show-swipe-right-on-credit-marketing?_gl=1*1uj0jnm*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5NTM5NTg5MS4xNDUuMS4xNjk1Mzk4MTUzLjAuMC4w
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TransUnion TruAudienceTM marketing solutions powers data-driven marketing and measurement with an end-to-end suite of identity resolution, data enrichment, credit marketing, audience targeting and advanced analytics solutions. As part of a global information and insights company, TransUnion supports over 5,000 financial institutions in the US.
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